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The domain states the following, "Design a custom name using LEGO." We analyzed that the web site also stated " Bricks, and then download instructions for your Brick Name! Welcome to Brick Name Maker." It also stated " Create your name, your way! With our easy to use tool, you can generate a custom Brick Name very quickly. You can generate FREE previews, and then download pdf instructions for your custom Brick Name instantly! Interested in LEGO mosaics? You can download FREE instructions for this mosaic, and other mosaics at brickartmaker. Here is an example of a complete kit being put together." The header had LEGO Name Generator as the highest ranking search term. This keyword was followed by LEGO Name Maker, LEGO Text Generator, and LEGO Text Maker which isn't as urgent as LEGO Name Generator. The other words they uses is LEGO Logo Generator. LEGO Logo Maker is also included and might not be understood by web crawlers.